There is no doubt that the latest Panda updates by Google have the internet community scratching their heads trying to figure out what to do next. Although, getting organic keyword rankings is certainly a great way to get traffic to your site. The fact is its only 1 way. So, why do we (seo types) continue down this path trying to figure out how to counter every time Google makes a change? The fact is, its getting harder and harder. Would you like to know how to take your online business to a whole new level?
The fact of the matter I am tired and fed up with trying to figure out various seo methods. The reason for this change is both some of my sites tanking and numerous friends getting their sites penalized. We are all in the same boat, but the fundamentals have absolutely never changed with Google for the past 10 years.
If you produce great content, you will ultimately win in the organic search results. Now, we?ve all heard this shit before and honestly I have wrote many long winded and hopefully insightful articles along the way. Did I also produce some so-so content along the way? Hell yes because I got lazy and that stops today. In fact, I have a number of new projects starting up this month that have zero to do with anything internet marketing related. I am chomping at the bit to get started because its writing about stuff that I have a huge interest in doing.
Man, this feels like deja vu doesn?t it? I mean, if you have been online for any period of time, you would have read this elsewhere in various forms. When I talk about producing great content, I mean content that is so bloody good it will make people want to give some link love and social love. That is what we should all fricken be aiming for over the long term. Do I still have a few niche markets that I am involved in? Of course, but its not something that I will continue to invest any significant time in either because I want a business online, or I should say I want a real business online and one that I would be proud to show my family and friends.
Now, if you want to really succeed and I hope you do, then you better develop a serious focused attitude of writing some bad ass content. I?m not talking about some cheesy 5 or 10 page thin affiliate site. The sites that I am talking about will have 500 pages of content alone this year, with a goal of having over 1500 pages of real meaningful content by the end of 2013. You see, whether I am in the good graces of Google or not, I want the majority of my traffic to be from other sources.
Imagine for a moment how you would feel if your organic search results only accounted for say, 10 percent of your overall stats? How would that make you feel everyday knowing people are coming to your site because they found out about your great site elsewhere. The added bonus, when you create a massive site like that, you can?t help but rank on page 1 over time. In fact, I would bet you right now, that if you built a site and forgot about any link building etc for the next year and simply focused on building out your site with extremely helpful content, you would find yourself ranking in time for hundreds or thousands of terms.
The Downside To Building a Real Online Business
You just knew at some point I would have something to say to bring it back to reality for most people. The fact of the matter, most people will never look at their online business as a real business. They will just flop around and jump from one opportunity online to another.
The fact is, wouldn?t it be better from a time management standpoint if you invested all of your time into 2 or 3 projects maximum? You see, with 2 of the next big projects in mind, I know that I have time on my side in terms of not needing money tomorrow from the websites. In fact, if I didn?t make any money for the next 1 to 2 years, I would still be OK because I have other money coming on each month.
I am just sick and tired of the algo changes and what its doing to my rankings. I am tired of reading all the latest updates from so called guru?s spouting out the next guideline to make you 50k a month. Please excuse my while I call it what it is ? bullshit.
Checking My Crystal Ball
If you really study successful websites and I mean the truly great ones out there, you will notice something immediately between them and most of the other?s. Their content is stellar and I really can?t tell you how important this will be for your long term future. People that build up a huge following online and have thousands or tens of thousands of people on their email list really don?t give a shit whether their site is ranking or not. You think people like Steve Pavlina, who?s into personal development cares what Google does to any of his rankings? Not a chance and its because his site is getting over a 1 million unique visitors per month. He will continue to make money regardless.
That is the types of sites I am referring to. Build something so spectacular that people will give you all the social and link love, that in time you will automatically rank on page one and become a true authority website.
The fact of the matter, it will take an incredible amount of time and sacrifice to really develop a website in terms of what I am referring to.
Stop Dicking Around Online
The way you really get organized and productive is by sitting down on your ass and start writing stuff. I mean seriously, this is the way to actually go about building out your massive site, with 1 quality article at a time. Say for example, you can only do 1 massive quality article per week. Over the course of a year, you would have 52 articles and likely 50,000 plus words on your website. Think a little bigger and try to do 2 quality articles per week. I?m sure you are getting my point.
When it comes to actually being productive, some things to really keep in mind that will suck away your day is the following; checking your email throughout the day, reading various forums online for 2 or 3 hours per day, and then chatting on the phone or whatever else you feel you need to do, other than the most important part of the process ? sitting down and writing some stuff.
Look, I?m not your mommy or daddy here watching over your shoulder to make sure you are doing the work you need to be doing. If you want real success online, then suck it up princess and get real busy. In other words, write some EPIC shit that people will find interesting and useful. That?s how you ultimately succeed because in the end, I really believe as Google and the other search engines get more advanced, great content will rise to the top and crap content on crappy sites will disappear.
Guidelines for Getting Traffic To Your Site
The one thing I would absolutely not do is to just start back linking any of your pages immediately. Rather, a better way to go about it is look to do guest posts on related sites. I mean guest posting on steroids. That means when you write a guest post, it will be great content designed for one main purpose ? useful for the reader.
If you take this point seriously and follow my guidelines here on guest posting and do that 3 or 4 times per month, you will have some great automatic traffic from those other websites. The added bonus is a quality link back to your site. That way you are giving Google exactly what they want to see, quality content on the web.
The other part I would do is join some related forums and really add some meaningful comments to various discussions that help the community. Be a give and not a taker is my motto.
Like I mentioned briefly above, going this route is a very time consuming endeavor for sure. This is the type of project that you will likely see very little money over the next year or two. However, the biggest upside is that you will have built a real online business that will last for years.
Source: http://about-internetmarketing.com/building-a-real-online-business
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